These ads are unbelievably sexy. Also, very powerful and thought-provoking.
When I first saw them the other day, after “Fwoar!”, I thought “Ha! In yo face objectifying male-chauvinist pigs!”.
Seeing them today I thought (fwoar! again) THIS is why women’s bodies have for so long been used in advertising! When it’s not a woman being objectified, not “one of my own”, when that negative reaction is removed, I can see the power in the image. I can feel the visceral attraction and can understand how, if that attraction gets attached to the featured product, it becomes a money maker.
I’m making no judgement here. I haven’t changed my mind about sexism in any way.
I have just learned a thing today.