other stuff

Sex sells – a view from the other side

These ads are unbelievably sexy. Also, very powerful and thought-provoking.

When I first saw them the other day, after “Fwoar!”, I thought “Ha! In yo face objectifying male-chauvinist pigs!”.

Seeing them today I thought (fwoar! again) THIS is why women’s bodies have for so long been used in advertising! When it’s not a woman being objectified, not “one of my own”, when that negative reaction is removed, I can see the power in the image. I can feel the visceral attraction and can understand how, if that attraction gets attached to the featured product, it becomes a money maker.

I’m making no judgement here. I haven’t changed my mind about sexism in any way.

I have just learned a thing today.

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